QUTAC is an industry consortium comprising 13 of the leading German companies. In this talk, we explain how cross-company collaboration through QUTAC leads to research results at the example of the latest publication on quantum generative modeling. We systematically compare techniques for quantum generative modeling to guide quantum computing practitioners when deciding which models and techniques to use in their applications. Specifically, we investigate the performance of Quantum Circuit Born Machines (QCBMs), Quantum Generative Adversarial Networks (QGANs) and their relation to classical GANs. Aleksandar Vučković, Master’s Student, Merck Johannes Klepsche, Product Owner Emerging Technologies, BMW Group